As a business owner, you are always on the lookout for new ways to stand out in crowded markets. Even in a global economy, sometimes it pays to let clients and customers see the personal side of your company. You can accomplish this by hosting a large party or event at your headquarters or business center either in the day or at night, inviting those who can also spread the word afterward. Though event planning can be a great deal of work, you will likely appreciate the excitement of the process. You can generate that excitement if you use the following checklist to make it happen.
Plan Well in Advance
Form a committee to take on the planning months before the event, at least, since you never know what obstacles can arise along the way. Because you want members to be enthusiastic about the challenge, ask for volunteers and those with planning experience. At the top of your list should be deciding on a theme for the event so the group can build around that idea. If necessary, consider hiring an event planning organization, though their costs can be substantial.
Your local Chamber of Commerce may offer resources that can be helpful. They may even have promotional funds available that you can direct toward beautifying your building’s grounds and the surrounding streets. For example, you should invest in street sweepers Washington to shore up your parking lot, building exterior and landscaping areas in order to create a great first impression on your arriving guests.
No matter that a gathering succeeds in other areas, if food is inadequate or in short supply, attendees will leave dissatisfied. Elaborate, well-prepared offerings seemingly always generate satisfaction; people appreciate feeling pampered. Unless your business is food-centric, you will need to hire a caterer to pull this off; in fact, you may need to do so based on health department requirements.
You will need your employees to act as a team to ensure you meet your promotional goals. Everyone team-member should know what is expected that day (or evening). Possible roles may include the following:
- Tour guides
- Gift-table monitors
By hosting a party-style gathering, you can promote your business in a way that everyone in attendance will remember. Most important to that outcome, you need to put on a professional event. If you do the work necessary to make it a success, your products and services will be looked at favorably by association.